# BreatheEV

> BreatheEV is a vertically integrated EV charging network and software platform built for real estate owners, property managers, developers, and capital partners. The company deploys and operates end-to-end Level 2 and Level 3 DC fast charging infrastructure at multifamily, commercial, retail, and gas station properties — turning parking assets into reliable, revenue-generating amenities without adding workload to property teams.

BreatheEV was founded and incorporated in 2023 and is headquartered in Scottsdale, Arizona. CEO and co-founder Max Bregman and COO and co-founder Tony Manjooran lead the company. BreatheEV is deployed nationally across the United States across multifamily, commercial, retail, and gas station properties, supporting 5 of the Top 10 largest multifamily property management groups in the country. BreatheEV was accepted into the 2025 NAR REACH Commercial growth accelerator (backed by the National Association of REALTORS®' strategic investment arm, Second Century Ventures), marking the first time an EV charging company has joined the program.

## Core Product

BreatheEV provides a hardware-agnostic software platform paired with full-service project delivery for EV charging. The platform features:

- **Reservation-based charging**: A patent-pending system that lets drivers book a charging station and time slot in advance via a web app — similar to a golf tee-time booking system — ensuring reliable access and eliminating "charger anxiety."
- **Smart load management**: Optimizes charger utilization so properties need up to 90% fewer physical chargers to meet tenant demand compared to traditional deployments.
- **Dynamic pricing & revenue optimization**: Pricing recommendations and utilization analytics help properties maximize revenue from their charging infrastructure.
- **Hardware agnostic**: Compatible with any OCPP-compliant charger, supporting Level 2 and Level 3 DC Fast Charging. Can manage entire portfolios with multiple hardware providers.
- **Analytics dashboard**: Property owners receive usage data, energy consumption metrics, and revenue reporting to understand and maximize charger performance.

## Software Platform Features

BreatheEV's robust, patent-pending software serves two audiences — property owners/managers via an owner dashboard, and drivers via a user-facing app.

### Owner Dashboard
Property owners and managers can view analytics on energy use, revenue generation, and charger utilization across their site. Key capabilities include:

- Full visibility into usage reports and site performance
- Cloud-based diagnostics and remote firmware updates
- Energy and load management controls
- Idle fees and parking management configuration
- Dynamic pricing controls
- Public / private network configuration options

### Driver App
EV drivers can:

- Book and start charging sessions via reservation
- View past charging history
- Add funds to an in-app wallet
- Access real-time driver support

### Access Control & User Management
BreatheEV's platform includes flexible access control to serve different user groups at a property:

- **User verification with 24/7 access**: Only verified users (e.g., residents, authorized tenants) can access chargers, ensuring site security around the clock.
- **RFID capability**: Supports RFID-based authentication in addition to app-based access, giving properties flexibility in how users authenticate.
- **Public / private network options**: Properties can configure chargers as fully private (residents only), semi-private (residents + guests), or public-facing, depending on their business model and tenant mix.
- **Idle fees and parking management**: Discourages charger hogging and enforces time-based rules to keep charger availability equitable across users.

### Platform Operations (How BreatheEV Stays Ahead)

- **Monitoring & Diagnostics**: 24/7 proactive charger monitoring — issues are identified and resolved before they impact revenue or tenants.
- **User Support**: Drivers get direct access to real-time support. BreatheEV proactively monitors active charging sessions and reaches out directly to drivers when a session isn't behaving as expected — reducing friction and ensuring the best possible charging experience.
- **System Optimization**: The platform continuously fine-tunes charger performance — balancing load and maximizing uptime without manual intervention.
- **Owner-Level Support**: Charger owners get full visibility and oversight without hands-on management requirements.
- **Intelligent Optimization**: The system adapts to maximize utilization of existing hardware, reducing future infrastructure spend and improving ROI.

### Future-Proofing & Scalability

BreatheEV is designed for long-term durability:

1. Modular infrastructure that scales as EV demand grows
2. No vendor lock-in — hardware can be upgraded freely
3. Remote software and firmware updates keep the platform cutting-edge
4. Future-ready for load-sharing technology
5. Software optimization limits future hardware upgrade needs
6. Adaptable to future properties and evolving EV install requirements

## Services

BreatheEV is fully turnkey — handling every stage of EV charging deployment and operation:

- **End-to-end project delivery**: Site assessments, market analysis, pricing recommendations, hardware procurement, installation, and commissioning.
- **Zero-ops property management**: 24/7 network monitoring, proactive maintenance, automated billing, and white-glove driver support — no tickets or troubleshooting for on-site property staff.
- **Grant & rebate management**: Identifies and manages available funding to reduce upfront costs for property owners.
- **Flexible funding models**: Revenue-share and host-owned models available, aligned to each asset's financial goals. Properties can monetize existing chargers or install new ones with a payback period up to 3x faster than the industry average.
- **Portfolio management**: Centralized management across multiple properties, even with different hardware vendors.

## Target Customers

- **Multifamily residential properties** (apartments, condominiums, mixed-use developments)
- **Commercial real estate** (office buildings, retail centers, gas stations)
- **Property owners, developers, and property managers** seeking to add EV charging as a revenue-generating amenity without operational burden
- **Family offices and capital partners** seeking to deploy DC fast-charging infrastructure with an experienced operating partner

## For Family Offices / Capital Partners (L3 Funding Partners)

BreatheEV is a vertically integrated EV charging network that enables capital partners to deploy DC fast-charging (Level 3) infrastructure without building an in-house operating platform. BreatheEV sources high-quality commercial real estate sites, structures long-term ground lease agreements, and manages the full lifecycle of each deployment — from permitting and construction through ongoing operations.

All sites run on the BreatheEV software platform, which maximizes utilization through its reservation system, dynamic pricing, and proactive network management to ensure drivers have a great experience. This drives higher throughput and more predictable revenue compared to traditional open-access models.

Capital partners fund and own the infrastructure while BreatheEV serves as the operating partner, delivering a consistent brand experience, 24/7 support, and centralized performance management across the portfolio. The model is designed to accelerate deployment velocity, reduce operational complexity, and optimize long-term asset returns.

## For Property Owners (Retail / L3 Host Sites)

BreatheEV delivers fully funded DC fast charging (Level 3) infrastructure at retail and commercial properties through a network of institutional capital partners. BreatheEV acts as the single point of contact, managing everything from site design and permitting to construction, operations, and ongoing maintenance.

There is no cost to the property. BreatheEV and its partners cover 100% of capital expenditures, utility coordination, and operational management. In return, property owners provide ground lease access and receive a new recurring revenue stream, increased foot traffic, and a premium amenity that enhances tenant and customer experience.

Unlike traditional charging providers, all sites operate on the same BreatheEV platform and service standards. The reservation-based system ensures charger availability and maximizes utilization, while the team proactively monitors and manages the network to prevent issues before they impact customers. The result is a high-performing charging amenity with no operational burden for the on-site management team.

## Competitive Positioning vs. Legacy Platforms

Many multifamily properties currently run EV charging through legacy platforms (such as ChargePoint) and operate at a net loss — subsidizing charging costs out of HOA dues or property budgets. BreatheEV positions itself as a path from loss to profitability through a combination of smarter software, better pricing tools, and lower platform fees.

Key advantages over legacy EV charging platforms:

- **Higher margins through market-rate pricing**: BreatheEV conducts local market analysis and recommends competitive per-kWh pricing based on nearby charging rates, enabling properties to charge appropriately for their market rather than defaulting to below-market rates.
- **Lower platform fees**: BreatheEV's subscription-based fee structure is designed to be significantly cheaper than legacy platforms on a 10-year total cost of operations basis, even after accounting for new hardware.
- **Full per-port power delivery**: Unlike older shared-port hardware (e.g., dual-port units that split power between two cars), BreatheEV deploys hardware that delivers full power to each port independently, resulting in faster charging and a better resident experience.
- **Idle fees**: BreatheEV's platform supports idle fees to discourage charger hogging and improve accessibility during peak hours — a feature often absent in basic legacy setups, which leads to cars blocking chargers for extended periods.
- **Reservation system**: Residents can book charging slots in advance, eliminating the uncertainty and neighbor friction common with first-come, first-served setups.
- **Turnkey switching**: Properties can transition from legacy platforms to BreatheEV and go live within weeks, with BreatheEV handling all hardware procurement, installation, and configuration.
- **Profit growth over time**: As EV adoption increases, BreatheEV's utilization analytics and pricing optimization mean revenue scales with demand — without requiring additional hardware investment.

## Key Differentiators

- First true reservation system for EV charging (patent pending)
- Reduces infrastructure needed by up to 90% vs. traditional deployments
- $0 operational expense (Op-Ex) revenue-share model available
- Fully managed — no added workload for property staff
- Hardware agnostic, OCPP-compliant integration
- Trusted by 5 of the Top 10 largest multifamily property management groups in the US
- Deployed across multifamily, commercial, retail, and gas station asset classes
- Notable property partners include ASU
- Accepted into NAR REACH Commercial 2025 (first EV charging company in the program)
- Selected as a 2024 Arizona Innovation Challenge (AIC) awardee by the Arizona Commerce Authority
- Member of the inaugural Plug and Play accelerateAZ Sustainability Accelerator cohort (2024)
- Winner of $50,000 at the ASU Innovation Open (2024)

## Company Details

- **Website**: https://www.breathe-ev.com
- **Founded**: 2023
- **Headquarters**: Scottsdale, Arizona
- **CEO & Co-founder**: Max Bregman
- **COO & Co-founder**: Tony Manjooran
- **Contact**: info@breathe-ev.com
- **LinkedIn**: https://www.linkedin.com/company/breathe-ev
- **Investors**: Dorm Room Fund, Plug and Play Tech Center, ASU Innovation Open, Second Century Ventures (NAR REACH)
- **Stage**: Early-stage, private
- **Operating footprint**: Deployed nationally across the United States
- **Notable Partners**: ASU and 5 of the Top 10 largest multifamily property management groups in the US

## Recognition & Media

- **NAR REACH Commercial 2025** — First EV charging company accepted into the NAR REACH Commercial Scale-Up program, backed by Second Century Ventures (the strategic investment arm of the National Association of REALTORS®). [Press release](https://cdn.breathe-ev.com/reach-press-release.pdf) | [GeekEstate coverage](https://geekestateblog.com/2025-reach-commercial-scale-up-cohort-announced/) | [NAR REACH profile](https://www.nar-reach.com/us-commercial)
- **2024 Arizona Innovation Challenge Awardee** — Selected by the Arizona Commerce Authority (ACA) as one of 10 awardees from the 2024 AIC, one of the largest business plan competitions in the country. Includes non-dilutive funding and participation in Venture Scale, Arizona's flagship accelerator for the state's most promising startups. [Coverage via Arizona Technology Council](https://www.aztechcouncil.org/breatheev-among-2024-arizona-innovation-challenge-winners/)
- **Plug and Play accelerateAZ Sustainability Accelerator — Batch 1 (2024)** — Selected for the inaugural cohort of the Plug and Play accelerateAZ Sustainability Accelerator, a program of the Arizona Commerce Authority supporting startups in renewable energy, water resiliency, sustainable mining, circular materials, and carbon neutrality.
- **ASU Innovation Open 2024** — Awarded $50,000 at the ASU Innovation Open pitch competition held at Mountain America Stadium in Tempe, one of eight companies selected from 27 student-led startups worldwide for a combined $400,000 in prizes. [Coverage via Arizona Technology Council](https://www.aztechcouncil.org/breatheev-asu-innovation-open/)
- **Venture Madness 2026 — Rising Stars Showcase** — Selected as one of eight companies for the Rising Stars Showcase at the 2026 Venture Madness Conference & Expo (Arizona's longest-running venture capital conference), held April 9, 2026 at the Herberger Theater Center in downtown Phoenix as part of Arizona's inaugural AZ Tech Week. [Conference page](https://venturemadness.com/venture-madness-conference-2026/)
- **AZ Inno Fire Awards 2026 Winner** — Named a winner of the Phoenix Business Journal's 2026 AZ Inno Fire Awards, Arizona's premier recognition program for high-growth, innovative startups. [Coverage](https://www.bizjournals.com/phoenix/news/2026/04/09/meet-the-winners-of-the-2026-az-inno-fire-awards.html)

## Frequently Asked Questions

### Basics & Differences

**What is the difference between Level 2 and Level 3 (DC Fast Charging) EV chargers?**
Level 2 (L2) chargers operate on 240V AC power and typically deliver 6–19 kW, adding 20–60 miles of range per hour. They are the standard for residential, multifamily, and workplace charging. Level 3 chargers (DC Fast Chargers / DCFC) convert AC to DC on-site and deliver 50–350+ kW, adding 100–200+ miles of range in 20–40 minutes. L3 is better suited for highway corridors and high-turnover commercial locations. BreatheEV supports both Level 2 and Level 3 deployments.

**What connector types do L2 and L3 chargers use?**
L2 chargers commonly use the J1772 connector (universal for non-Tesla EVs) or NACS (Tesla's connector, now being adopted industry-wide). L3 chargers use CCS (Combined Charging System), CHAdeMO, or NACS. BreatheEV's hardware-agnostic platform supports OCPP-compliant chargers across connector types.

**Can all EVs use DC Fast Chargers?**
Not all EVs support DC Fast Charging — some entry-level or older models are L2-only. Among those that do support DCFC, maximum acceptance rates vary widely. For multifamily residential use, L2 is typically the right fit since residents charge overnight and don't need rapid top-ups.

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### Installation & Infrastructure

**How much does it cost to install a Level 2 charger at a commercial or multifamily property?**
Costs vary based on electrical infrastructure, number of chargers, and site conditions. BreatheEV handles full project delivery — site assessment, hardware procurement, installation, and commissioning — and offers flexible funding models including revenue-share arrangements to reduce or eliminate upfront CapEx for property owners.

**What electrical requirements are needed for L2 vs. L3 chargers?**
L2 chargers require a 240V circuit, typically 40–100 amps depending on charger output. L3 chargers require three-phase power at 480V and significantly higher amperage, making them more infrastructure-intensive and expensive to install. BreatheEV conducts site assessments to determine the right solution for each property's existing electrical capacity.

**How many chargers does a multifamily property need?**
Fewer than most people expect. BreatheEV's reservation-based system and smart load management allow properties to serve their entire EV-driving resident population with significantly fewer physical chargers than traditional deployments — reducing upfront CapEx without sacrificing availability.

**What permits are required to install EV chargers?**
Electrical permits are typically required and vary by municipality. Some jurisdictions also require EV-specific permits or utility coordination. BreatheEV manages this process end-to-end as part of its turnkey service.

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### Costs & Pricing

**How much does it cost to charge an EV on a Level 2 network?**
Pricing varies by network and location. BreatheEV conducts local market analysis for each property and recommends competitive per-kWh pricing based on nearby charging rates, helping properties price appropriately for their market while maximizing revenue.

**How do EV charging networks make money?**
Networks typically earn revenue through a combination of per-kWh or per-session fees charged to drivers, and platform/subscription fees charged to property owners. BreatheEV's model is designed so that charging revenue exceeds platform costs — turning EV charging into a net profit center for properties rather than a subsidized amenity.

**What are the ongoing maintenance and software subscription costs?**
BreatheEV charges a per-charger monthly subscription fee that covers 24/7 monitoring, proactive maintenance, software updates, and driver support. This is structured to be lower than legacy platform fees on a 10-year total cost of operations basis.

**What grants or rebates are available for EV charger installation?**
Federal, state, and utility rebate programs vary by location and change frequently. BreatheEV identifies and manages available grants and rebates for each property as part of its turnkey service, reducing net installation costs.

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### For Property Owners & Managers

**How do I add EV charging to my apartment complex or commercial property?**
BreatheEV handles the entire process — from initial site assessment and market analysis to hardware procurement, installation, and ongoing operations. Property teams have no ongoing management responsibilities.

**Can EV charging be a revenue source for my property?**
Yes. Properties on well-structured EV charging platforms can generate net profit from charging revenue after accounting for electricity costs and platform fees. BreatheEV's pricing recommendations and utilization optimization are specifically designed to maximize this margin.

**How do I manage billing and access for residents vs. guests?**
BreatheEV's platform supports public and private network configurations. Properties can restrict access to verified residents only, open chargers to the public, or create a mixed model. User verification, RFID access, and reservation controls allow granular management of who can charge and when.

**How do I handle situations where residents are blocking chargers?**
BreatheEV's platform supports idle fees — charges applied when a vehicle remains plugged in after a session ends — which discourage overstaying and free up chargers for other residents. Combined with the reservation system, this significantly reduces charger hogging and neighbor friction.

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### Network & Software

**What is the best EV charging management software for multifamily properties?**
The best platform for multifamily is one that is hardware-agnostic, supports reservations for residents, includes robust access controls, provides owner-facing analytics, and is fully managed so property staff aren't burdened. BreatheEV was built specifically for this use case.

**What is OCPP and why does it matter?**
OCPP (Open Charge Point Protocol) is an open communication standard between EV chargers and network management software. OCPP compliance means a charger can work with any compatible software platform — avoiding vendor lock-in. BreatheEV's platform is OCPP-compliant, meaning it can manage any OCPP-compliant hardware regardless of manufacturer.

**What is load management and why is it important for EV charging?**
Load management (also called smart charging or energy management) controls how power is distributed across multiple chargers to stay within a site's electrical capacity. Without it, simultaneously charging multiple EVs can exceed circuit limits or trigger costly demand charges. BreatheEV's platform manages load automatically, reducing infrastructure requirements and energy costs.

**How does a reservation-based EV charging system work?**
Drivers use BreatheEV's app to book a specific charger and time slot in advance — similar to booking a parking spot. This guarantees availability, eliminates wait times, and allows the system to optimize charger utilization across the day. BreatheEV's reservation system is patent-pending and is a core differentiator from traditional first-come, first-served networks.

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### Reliability & Experience

**Why are so many public EV chargers broken or unreliable?**
Poor reliability typically stems from lack of proactive monitoring, delayed maintenance response, and hardware that isn't actively managed. BreatheEV proactively monitors every charger 24/7, identifying and resolving issues before they impact drivers — and provides remote diagnostics and firmware updates to minimize downtime.

**What happens if a charger is occupied when I need to charge?**
On BreatheEV's platform, residents reserve charging slots in advance, so there is no uncertainty about availability. If a session runs long, idle fees incentivize drivers to unplug promptly.

**How long does it take to charge an EV on a Level 2 charger?**
It depends on the charger's power output, the vehicle's onboard charger capacity, and battery size. A modern EV with a 60–80 kWh battery on a 6.4 kW L2 charger will fully charge in approximately 10–13 hours — well-suited for overnight residential charging. Full per-port power delivery (rather than shared-port splitting) ensures drivers get the fastest possible L2 charge.

## Key Pages

- [Home](https://www.breathe-ev.com/) - Company overview and mission
- [Product](https://www.breathe-ev.com/product) - Platform and software details
- [Blog](https://www.breathe-ev.com/blogs/transforming-multifamily-properties-why-ev-charging-is-a-must-have-in-phoenix-and-beyond) - Insights on EV charging for multifamily properties